Ministry Of Controversy

It’s a Miracle! Scotts backs off You Can Grow That

Tom Alexander15 comments453 views
Spread the love

Shutterstock image

… grow the YCGT campaign!

Happy endings to stories that involve corporations vs. individuals are all too rare, so we’re very pleased to report that garden writer C.L. Fornari will be able to continue her “You Can Grow That” campaign without any opposition from Scotts Miracle-Gro.

As she just posted:

Recently the Director of Public Relations for Scotts Miracle-Gro contacted me to let me know that this company is going to let their application of the trademarking of this phrase expire. They will not pursue their application through to registration and if I, or a YCGT non-profit group would like to file for the trademark of this phrase we will be able to do so.

C.L. credits Amy’s great post on this (you may remember it for the title alone)—Dear Scotts: Just Try, One Time, Not to be So Shitty—for at least part of Scotts’ change of heart. However it happened, we’re thrilled for her, and look forward to the continuing development of this excellent strategy for spreading the optimism about gardening.

Posted by

Elizabeth Licata
on September 19, 2012 at 8:03 pm, in the category Ministry of Controversy, Who’s Ranting About Us.

15 Comments

  1. There now, wasn’t that easy? An unlikely victory in a landscape full of people trademarking or patenting things that shouldn’t be owned in the first place (phrases, genes, etc). Not sure that the “shitty” post had that much to do with the turnaround, but it certainly was entertaining. Amy–just in case it did, set your sights on Monsanto next, huh?

  2. The “Sh***y” post had to be at least partly responsible – it was what made me visit the Scott’s website, in an effort to research the story further. When I was greeted with a survey questionnaire before I could even enter their site, I took the opportunity to lay into them. Perhaps others did the same . . . anyway it’s wonderful to see a David kick Goliath’s butt. Cheers!

  3. Like! Forceful post from Amy. Positive response from Scotts. The cynic inside me says they didn’t have anything invested in the idea, so why not let the little garden blogger/writer have her slogan? Let the PR people win this point. The optimist says that Scotts is listening. Either way, we all need to keep talking about the importance of making sure the environment and wildlife is protected. Don’t just roll over and take it.

  4. Is Monsanto bashing a favourite national passtime in the US? There is a dedicated group of Monsanto bashers here too, although they tend to have to content themselves with preaching to the converted – that being each other.

  5. Colin, as wonderful as Roundup may seem to a home gardener, it has become a major problem to commercial farmers. Its widespread use has resulted in Roundup-resistant “superweeds” that are taking over many fields. Do an online search to see a number of news articles on the subject.

  6. Colin Seymour, Monsanto has an unbelievable amount to answer for! I’ve read a great deal, and – well, where to begin? First of all, their GMO foods seem to be responsible for many of the health problems and unusual conditions that people are experiencing. Just as an example, the bovine growth hormone in milk; I read several books and reports that say that cows given the hormone showed up with nasty cases of mastitis (inflammatory breast disease), but Monsanto got the results hushed up, as they generally do with anything that puts their creations in an unfavorable light. Our FDA and Monsanto have a revolving door between them, so as a result, we are the largest lab experiment in modern history – without our knowledge and/or consent. What’s more galling is that Monsanto is fighting labeling our foods as containing GMO’s, so that consumers can’t make an informed decision about their health. On an agricultural level, you may have heard that India has banned Monsanto’s GMO crops. Why? Because they’ve turned out to have multiple cultivation problems, and farmers were starving. The problem was that the farmers had to sign a contract to buy Monsanto’s seeds. If the farmers had a crop failure because of these problems, too bad. They either continued to buy Monsanto’s seeds at Monsanto’s price, or they had no seeds, no crop and they starved. “Monsanto-bashing” is entirely appropriate on a great many levels, IMHO!

  7. So those of us who sent a letter or email to Scotts, & or who posted & re-posted and liked and commented, or who complained in whatever way we could find … we actually had an affect on Goliath ?!? Woooo-hooooo !!! Guess the old saying “no such thing as bad publicity” didn’t hold true here, hm ? I might just carry this big ol’ grin around all day. XD

Leave a Response